Bloomberg Sports Launches “Slam Insights,” Enhanced Tennis Analytics In Advance of 2013 US Open

New Elements of BSports Popular “Stats Insights” Blog To Include Daily Updates and Enhanced Power Rankings, Plus Customized Content For The Men’s and Women’s Draw

Bloomberg Sports (BSports), the world’s leaders in sports analytic technology, today announced the launch of enhanced analytics for tennis leading into the 2013 US Open. “Slam Insights” will provide fans and media with a wide variety of customized and exclusive analytic content of all ATP and WTA main draw players as the final Grand Slam event of the year gets underway on Monday, August 26. It will mark BSports’ most extensive foray into tennis analytics, following its highly popular analytic work in Major League Baseball, the NFL and European soccer.

“We are very pleased to be able to offer ‘Slam Insights’ as another example of how our enhanced analytic tools can help improve the fan and media experience, this time for tennis,” said Bill Squadron, president of Bloomberg Sports. “Using our core technology and mathematical approach to analyzing vast amounts of tennis data, the new tennis features will provide insights into player performance that will be fun, innovative and engaging for those who love analytics and those with a passion for tennis.”

“Slam Insights” will actually launch this week, in advance of the US Open qualifying tournament, with a series of daily player profiles and statistical customized breakdowns. It will also feature video insights from BSports’ tennis analyst Stephanie Brown and former WTA player Neha Uberoi looking at the key numbers using BSports Algorithms to create power rankings for serves, returns, and power hitters. Among the distinctive lessons derived from the data is that Roger Federer’s serve is no longer ranked amongst the elite this season based on the Bloomberg Sports metrics. On the other hand, David Ferrer’s surge in performance is affirmed as he ranks at the top of the 2013 Returners list. On the women’s side, two Americans rank amongst the top servers with Serena Williams at the top of the list, while the lesser known Madison Keys ranks second.

All the updates will be available at http://www.bsports.com/slaminsights. BSports will also be continuing with its daily look at the numbers in all sports including MLB, the launch of 2013-14 European Football and the NFL as well.

About Bloomberg Sports

Launched in 2010, Bloomberg Sports takes the technology developed by Bloomberg, the leading global provider in data and analytics, and applies it to the vast data analysis opportunities in sports. Bloomberg Sports’ professional products for teams, broadcasters and athletes include a comprehensive baseball scouting, data and video system now used by almost all Major League Baseball clubs. The company also has introduced a consumer soccer product for European football, “Match Analysis,” a powerful predictive and analytic tool forecasting game results, and recently launched “Stats Insights,” a comprehensive blog that contains original content and analysis for the five major European football leagues as well as the NFL, NHL, MLB, and NBA. Bloomberg Sports has been named by Mashable as one of its “Five Most Innovative Sports Brands for 2012,” by The Sports Business Journal as a Finalist for “Best In Sports Technology” in 2012 and by Fast Company Magazine as one of the “Most Innovative Companies in Sports” in 2011. For more information go to bsports.com.