The ATP and Gillette have signed an agreement designating Gillette as an Official Partner of the 2013 Barclays ATP World Tour Finals. The world’s leading shaving brand will provide the official grooming product of the season-ending tournament, held at The O2 in London from 4-11 November.
As part of the agreement, Gillette receives worldwide marketing rights for the Barclays ATP World Tour Finals and will also gain on-site presence in the Fan Zone at The O2 throughout the duration of the tournament.
Patrick Megarry, Assistant Brand Manager for Gillette UK & Ireland, said: “We’re delighted to announce this partnership with the 2013 Barclays ATP World Tour Finals. The Gillette brand is all about precision, performance and being at the top of your game and this is a fantastic partnership to build on our already rich heritage of sports marketing. The Barclays ATP World Tour Finals brings the very best in the world of tennis together and everyone at Gillette is proud to be a part of it and excited about the potential of what we can do with the ATP.”
Laurent Delanney, ATP Commercial Director, said: “Gillette is a world-renowned leader in sports marketing, and we are delighted they have chosen to add the Barclays ATP World Tour Finals to their impressive sports sponsorship portfolio. We look forward to a successful partnership together.”
Gillette has been a partner of six-time Barclays ATP World Tour Finals titleholder Roger Federer since 2007. The Swiss champion has won more matches (42) at the season finale than any other player since the tournament’s inception in 1970.