Segafredo Zanetti, the global Italian coffee brand and Brodies, its sister company specializing in tea, have extended their partnership as an Official Partner of the Barclays ATP World Tour Finals, held at The O2 from 4-11 November.
Segafredo Zanetti will continue to receive global brand exposure with their position on the on-court refrigerators. Segafredo Zanetti and Brodies will also bring the unique quality of their refined coffee and tea to the VIP guests and fans attending the event.
Marco Comellini, Marketing Director, Segafredo Zanetti, said: “We’re delighted to continue this partnership with the Barclays ATP World Tour Finals after the positive experience of 2012. Segafredo Zanetti is a leading global company reaching every major market including a multitude of glamorous locations the world over. It is a natural association to partner with an organization like the ATP that brings the best tennis players in the world to compete at the prestigious season-ending event in London.”
Laurent Delanney, ATP Commercial Director, said: “We’re pleased to extend our partnership with Segafredo Zanetti. Segafredo Zanetti have brought their rich history and expertise to our event to enhance our guests’ and fans’ experience on-site. We look forward to building on the success of our first year in partnership together.”
The season-ending event on the ATP World Tour features the world’s top eight singles players and doubles teams battling it out for the last title of the season. The tournament has welcomed more than a million fans to The O2 arena over the past four years, establishing itself as the biggest indoor tennis tournament in the world since moving to London in 2009.