World number one Serena Williams will be starting her 2014 season with a new endorsement. It’s been reported that the American has signed up to become the ambassador for luxury Australian underwear brand Berlei. The terms were undisclosed.
Williams will be featured in Berlei’s ads and promotional campaigns to promote their range of bras.
The American tennis superstar was elated with the development.
“I have been wearing Berlei bras for around five years. When Berlei heard my mum was buying their bras, they contacted my management. They originally gifted the bras and then we met with Berlei designers and started to choose colours that worked with my grand slam Nike tennis outfits and matching them accordingly. When they asked me if I would be the Australian ambassador for Berlei Sports, I thought, ‘Why not?’,” Williams said.
