Eugenie Bouchard a Tennis Sensation in the Making

Eugenie Bouchard, the 19 year old Canadian, can be confirmed as the next tennis sensation. Her career transformed after the unexpected win in the Australian Open semi-final. Tennis is a game where there is a constant search for big thing. Serena Williams and Maria Sharapova has ruled the court and media for quite a long time, now the blonde Barbie is going to be the next promising face. The Canadian beauty with her appearance, composure and tennis skills has won the hearts of many and gained respect from the tennis fraternity. It is widely believed that the emerging star has the potential to be the next face of tennis surpassing the glamorous Maria Sharapova, world’s richest sportswoman. However, only appearance cannot make an athlete commercially successful.

Anna Kournikova of 90s was a commercially renowned name in the tennis world, but she never managed to win a Grand Slam title. Days have changed a lot and the brands prefer to be associated with only the winning athletes now. Bouchard understands that to be famous and more marketable, she has to play well. She was eliminated from the qualifying rounds previous year is in stark contrast to her success in Australian Open this year. Her approach towards the game and straightforward nature makes her the most composed player of the generation right now. The stunning performance propelled the teen star’s world rank from 31 to 19. It appears that the marketers are already convinced that the Barbie blonde is incredibly talented and marketing savvy.

Sam Duvall, agent of Eugenie, is of the opinion that the girl has the personality, looks and game to challenge the most commercially successful Russian tennis player, Maria Sharapova. Duvall said “Marketability-wise, I think she can be the most famous tennis player in the world.” She can speak both French and English and has a great cross-over appeal. Moreover, the continuous success and exposure on a Grand Slam stage has helped Genie (the fans usually refer her by that name) to be in the limelight.

Her agent is not the only one who is seeing bucks in Bouchard, Stacy Allaster, chief executive of WTA, has also accepted her as very marketable brand ambassador. WTA is already utilizing the popularity of the Canadian. She was the one to officially launch the road to Singapore, a new venue for WTA championship. The redesigned tournament is expected to provide more entertainment and pleasure to the tennis fans.

An ardent fan of Sharapova, Eugenie has won the attention of the richest female athlete too. When Nike asked Sharapova to select a WTA (Women’s Tennis Association) player she wished to promote her designed clothing line, the Russian suggested Bouchard’s name. While the Russian beauty has bagged many big brand names like Samsung, Porsche, Tag Heuer, Nike, Head and Cole Haan and many other’s in her sports career till now, the Canadian glam girl has not yet gained so many big names in her sponsorship list.

The rising tennis talent is now associated with handful of brands that are mostly related with tennis equipment. The leading marketing brands are jostling to have a partnership with Genie and commercial opportunities will soon pour in. Duvall mentioned that the main sponsorship of Eugenie is Nike and they are in conversation with few banks, watch companies and with few Canadian companies.

Her personality and looks makes her perfectly ideal for different marketing categories like:

  • Fashion
  • Lifestyle
  • Consumer goods
  • Entertainment
  • Financial services
  • Cars

Eugenie has almost 107,000 followers on Twitter and 243,000 likes on Facebook page. The number of followers incredibly increases after the Australian Open. The Genie army in red and white is a noticeable aspect in the podiums when she plays. Even the player sometimes interacts with her fans which has elevated her appeal manifold.

Eugenie Bouchard is going to rule the tennis court and outside for many coming years.

Mr. Gold, the owner of Sport Surfaces, has been in the Sports Construction and Repair industry for over 15 years. He has serviced top players, such as Andy Roddick, and been called to be on location to shoot tennis commercials with Serena and Venus Williams. He is a popular blogger and blogs on topics, such as tennis court resurfacing in Florida and so on.