Maria Sharapova is determined to expand her popular Sugarpova brand and this was proven after she was able to secure a partnership with Pinkberry frozen yogurt to launch a new line of candy toppings. This announcement came prior to Sharapova’s participation at this week’s BNP Paribas Open 2014 Indian Wells where she will be entering the event as defending champion.
Sharapova was present at the Los Angeles branch of Pinkberry to launch the latest business endeavor. Pinkberry is slated to launch Sugarpova as a topping option in bars nationwide starting Thursday.
The exclusive Pinkberry – Sugarpova product line includes three candies – Smitten Sour Mini (a sour rainbow candy strip); Flirty Mini (a fruit-flavored candy in the shape of lips) and Flirty Sour Mini (collection of sour fruit-flavored lips, hearts and stars).
“As a longtime fan of Pinkberry, nothing thrills me more than to work with them on this collaboration,” Sharapova said. “Marrying the playful world of Sugarpova candy with Pinkberry’s iconic frozen yogurt is an exciting way to create new taste experiences for its fans to enjoy.”
Sharapova is no longer a novice when it comes to busienss ventures. She has a Nike apparel collection, a line at Cole Haan (Maria Sharapova by Cole Haan) and Sugarpova which was launched back in 2012.
