2014 Roland Garros Champion Adds Avon to Extensive Brand Portfolio
IMG Tennis, a division of the global sports, fashion and media company, IMG Worldwide, announced today a new global partnership deal for its client Maria Sharapova with Avon Fragrances. Maria will join the Avon fragrance family as the face of Avon Luck, two new sparklingly luxurious fragrances for men and women.
“I am excited to represent Avon Luck, a fragrance that reminds us to savor and truly enjoy our triumphs,” says the 2014 Roland Garros Champion Sharapova. “I always say the harder you work, the luckier you are because you strive for bigger goals. I love being able to partner with a company like Avon that empowers women around the world to accomplish their dreams.”
“When we created Avon Luck, we wanted to capture the intoxicating charisma of someone who creates her own luck in life,” explains Patricia Perez-Ayala, Avon Chief Marketing Officer. “As one of the top ranked tennis players worldwide, and a sophisticated natural beauty, Maria perfectly captures this sense of energy and possibility. She’s the ideal spokesperson for a fragrance that exudes happiness and a feeling of being on top of the world.”
The fragrance will launch in Europe in September, North America in October followed by Asia Pacific in November through Avon Representatives and www.avon.com.
Check out the exclusive behind-the-scenes video of Maria and AVON:
A former World No.1 and only one of six women in the Open Era to have won all four Grand Slam titles, Sharapova has been ranked by Forbes magazine as the highest paid female athlete in the world for a record nine years. Avon joins Sharapova’s family of partners which include Nike, Porsche, Evian, TAG Heuer, Samsung, Head, and Supergoop!.
In addition to Avon, IMG Tennis signed Novak Djokovic to a multi-year global deal with the French brand Gerble earlier this month.
About IMG Tennis
IMG Tennis is a division of IMG, with the roster of clients that includes numerous superstars of today such as Novak Djokovic, Maria Sharapova, Venus Williams, Li Na and Kei Nishikori. IMG Tennis has the strongest roster of next generation players including Laura Robson, Madison Keys, Garbine Muguruza and Monica Puig, as well as a number of iconic legends such as John McEnroe, Monica Seles, Boris Becker and Stefan Edberg. Additionally, IMG Tennis owns, manages and represents some of the world’s leading tennis tournaments such as the Sony Open, the Barcelona Open BancSaballel, Aircel Chennai Open, Rio Open; and distributes media rights to Wimbledon and the Australian Open.
IMG is a global leader in sports, fashion and media operating in more than 30 countries around the world. IMG’s businesses include College, Media, IMG Academy, Events and Federations, Golf, Tennis, Fashion, Models, Clients, Consulting, Licensing, Joint Ventures, and creative management agency Art + Commerce. In 2014, IMG was acquired by WME, the world’s leading entertainment and media agency. Together, the companies offer an unparalleled client roster; world-class partnerships with sponsors, brands and broadcasters; and marquee assets across entertainment, events and fashion.