Australian Open 2015 launch unveils new initiatives

The Australian Open 2015 campaign has been officially launched today with several new initiatives being revealed for the tournament known as the “Happy Slam”. The Australian Open 2015 takes place from January 19 to February 1.

The Margaret Court Arena now has a retractable roof which can help players continue the match regardless of weather conditions.

“We are determined to continually push ourselves to new heights in terms of facilities, service and the overall experience for players and fans,” Tennis Australia CEO Craig Tiley said at today’s official tournament launch.

“We want to make the Happy Slam even happier.”

Get Closer to the Action at the Australian Open 2015

Initiatives for Australian Open 2015 include:

– a 10 percent increase in player prize money
– a winner’s prize money of $3 million
– 9600 seats in Hisense Arena now available to ground pass holders
– a special Rafael Nadal charity event at Margaret Court Arena on Wednesday 14 January
Margaret Court Arena (7500 seats) ticketed for day and night sessions for the first eight days of the tournament
– a “People’s Court” to give fans an authentic Australian Open playing experience.

Other initiatives for next January include, as revealed by Tennis Australia

a host of top players to be involved in a Kids Tennis Day extravaganza
David Hall to be inducted into the Australian Tennis Hall of Fame
an Australia Day tribute to Margaret Court on Margaret Court Arena
Martina Navratilova to return to the event on the 30th anniversary of her win in 1985 to present the women’s trophy
more shade, extra seating and better areas for fans to move across the site
eleven additional food and beverage outlets at Margaret Court Arena
a brand new flagship Australian Open Shop located in the Margaret Court Arena undercroft
an upgraded version of the hugely popular Social Shack, with more opportunities to get closer to the players
Neale Fraser to be honoured at a special Legends Lunch on the final Saturday.

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