WILSON SPORTING GOODS CO. LAUNCHES THE ULTRA® PERFORMANCE RACKET FRANCHISE FOR THE VERSATILE PLAYER
CHICAGO, November 17, 2015 – Wilson Sporting Goods Co., announced today the introduction of a new high performance racket franchise called ULTRA. Wilson Labs, the innovation hub at Wilson, developed the ULTRA collection for the All-Courter, or player that hits from all corners of the court, who seeks a racket that is easy to swing, yet provides strong power and offers great maneuverability and comfort. Wilson Advisory Staff Member and #16 ATP ranked player Feliciano Lopez will debut the ULTRA on tour in 2016.
“As we visited courts all over the world to talk with adult players about what they needed from a racket, our Wilson Labs team quickly realized versatility, power and ease were key,” said Hans-Martin Reh, General Manager of Wilson Racquet Sports. “To engineer that experience, we delved into our best designs for inspiration and created a modern racket with a unique frame geometry and state-of-the art materials and construction. For our athletes, the result is a racket that is easy to handle, feels effortless with every stroke, and yet is very, very powerful.”
The ULTRA racket features octagon geometry inside the frame and rounded geometry outside the frame. This innovative frame design was inspired by the Company’s new, cutting-edge BURN® FST racket geometry, which allows players to swing faster with less effort. The racket’s frame is complemented by premium High Performance Carbon Fiber to deliver power in every stroke. The racket is also lightweight and its Cushion Foam handle offers optimal shock absorption for comfort.
The ULTRA franchise consists of four racket models: 97, 100, 103S and 108. The ULTRA 97 combines the precision from a mid-plus headsize with easy power. This racket is smooth and its forgiving feel makes it perfect for both the advanced singles and doubles player. The ULTRA 100 is best for intermediate to advanced All-Courters, while the ULTRA 103S is designed for intermediate level players who love the game and are looking to improve their performance. With Spin Effect™ Technology creating explosive spin and High Performance Carbon Fiber providing tons of power, the ULTRA 103S makes the game easier for a wide range of playing styles.
The ULTRA 108 is designed for the All-Courter who is just starting out to those who have mastered basic tennis skills; it is ideal for the doubles player. This racket features a more traditional rounded frame geometry. It has a large oversize head and a big, comfortable sweetspot to provide high power.
The ULTRA is the second All-Courter collection to emerge from the Company’s PlayerID system. The UTLRA line will be available at specialty retailers and on www.wilson.com on December 15. The line will retail for $229.00 (USD).
ABOUT THE WILSON PLAYERID SYSTEM
The Wilson PlayerID system allows tennis players to easily identify the appropriate Wilson performance racket model based on their individual style of play.
Through extensive player research, Wilson identified three core playing styles in relation to the modern tennis game:
- Baseliner – the player who battles from the baseline with consistency and speed
- Attacker – the player who attacks the ball early to dictate play inside the baseline
- All-Courter – a versatile player, who hits from all corners of the court
After identifying which playing style they belong to, athletes can quickly narrow their racket search by model type and weight. Every performance racket for Wilson will correspond with one of the three playing style segments, streamlining the racket selection process and ensuring a player’s equipment is best suited for his or her style of play.
Chicago-based Wilson Sporting Goods Co., a subsidiary of Amer Sports, is the world’s leading manufacturer of sports equipment, apparel and accessories. Wilson is the global leader in performance tennis and uses player insights to develop products that push tennis equipment innovation into new territories. Through its dedication to creating products that enable athletes at every level to perform at their best, Wilson has earned its place as a leader in sporting goods for over a century.
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Pros often customize the rackets they use, including string patterns. Consumer racket specifications may vary from models customized by Pros for match-play.