Andy Murray Takes on the World of Sports Management

Source: Andy Murray via Facebook.

Andy Murray continues to prove what a creditable ambassador he is to the sport of tennis through his sports management company. The British number one is frequently a vocal commentator on many of the key issues surrounding the sport so it is no surprise that he is seeking to give the benefit of his experience and resources to aid young athletes. Murray is renowned for his resilience, married with his obvious natural ability, so his approach to the sport will inevitably be informative for young prospects.

The Scot has endured a difficult year in 2017, with injuries blighting his campaign. Having finally achieved the euphoric moment of becoming the highest-ranked male player in the world, the former Wimbledon and US Open champion ends the year with a ranking of 16th. This stark change of fortunes as a result of circumstances beyond his control is another reason why Murray is the perfect person to help develop athletes with burgeoning careers. Not just focusing on those looking to emulate Murray in the world of tennis, his company 77 Sports Management includes sprinters among its first recruits and has a further ambition to diversify.

Murray was notorious for being visibly swept up in the emotion of matches earlier in his career and is using his own experience to inform decisions for younger athletes so that they can benefit where he couldn’t. Murray will mentor these young sportspeople and offer them the chance to utilise the facilities that he has at his disposal that enable him to operate at the top of his sport.

Murray will be hoping that his support structure will help him rediscover his top form early in 2018, having shaken off injuries that plagued the last few months. Those seeking to bet online can find Murray at odds of 11/2 to take the Australian Open title, placing the Scotsman as the fourth favourite. This is an indication of widespread appreciation for his raw talent and resolve, as he will have barely played a competitive match by the time the Slam swings around. Murray has enjoyed mixed fortunes in Australia, making a staggering five finals but failing to triumph in any.

Murray is renowned for his fighting spirit on the court. Source: Andy Murray via Facebook.

It would be an amazing achievement if Murray can shake that Australian hoodoo so soon after injury. Although physically unfit, ventures off the court such as his sports management company will have kept him mentally active and fresh. It is no surprise that Murray has become involved in an initiative directly aimed at helping others, with the player well-known for vocally challenging inequities in the sport. Murray often corrects those who disregard the WTA tour, calling for fair distribution of matches on the show courts.

This makes him the ideal mentor so that British sport can continue to bring through conscientious and driven athletes. Murray has many years in his playing career ahead, with the longevity of Roger Federer a new benchmark for how long players can operate at the very peak of their game. When Murray does hang up his racket, he will be able to look back on an illustrious career but look forward to harnessing his experience to help develop exciting prospects across many sports.


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