New York, NY – Polo Ralph Lauren will introduce the first ever Legends Clinic, a live interactive virtual tennis clinic featuring tennis great Boris Becker on Thursday, June 17th at 4:00PM GMT (11:00AM EST) at Dukes Meadows. Tennis enthusiasts around the world will tune in as Becker answers their emailed questions, fed to him by presenter Annabel Croft, demonstrates technique and offers hints and tips on how to improve your game during this one-hour interactive clinic which will be streamed live online exclusively at RalphLauren.com/Wimbledon and mobile devices at m.ralphlauren.com/wimbledon.
“This is a dynamic way of bringing the sport of tennis to a virtual reality and providing our customers around the world a unique experience to personally connect with one of the world’s premier tennis legends,” said David Lauren, Senior Vice President of Advertising, Marketing and Corporate Communications.
Celebrating its fifth year as Official Outfitter of The Wimbledon Championships, fashion returns to Centre Court with a modern array of sportswear inspired by the elegance and sophisticated heritage of English tennis. Classic cabled tennis sweaters are reworked with stylish tank tops and cable-knit vests. The Wimbledon blazer appears in cream jersey with navy ribbon piping and the classic tennis dress appears as a white mesh slim fit halter dress. Recalling the elegant heritage of the game, chic navy blazers, button down shirts, repp ties and ribbon belts are shown in the tournament’s signature shades of Wimbledon Bentley green. The Polo Ralph Lauren Wimbledon Collection is available at select Ralph Lauren stores, including Ralph Lauren freestanding stores and online at RalphLauren.com only in the US.
The Wimbledon Championships (June 21 – July 4) are attended by an average of 500,000 visitors each year. The Championships draw viewers for a cumulative audience of 378.8 million across 182 countries worldwide with 11,960 hours broadcast in 2009. For more information on The Championships, log on to www.Wimbledon.org.
This announcement reinforces Polo Ralph Lauren’s leadership in major sporting initiatives. The company also servers as the Official Apparel Sponsor of the U.S. Open Tennis Championships and will be the Proud Outfitter for the U.S. Olympic and Paralympic Teams at the London 2012 Olympic Games. Polo Ralph Lauren also sponsors an elite roster of professional golfers, as well as the Blackwatch Polo Team.
To ask Boris Becker your question, log on to: www.ralphlauren.com/Wimbledon
ABOUT POLO RALPH LAUREN
Polo Ralph Lauren Corporation (NYSE: RL) is a leader in the design, marketing and distribution of premium lifestyle products in four categories: apparel, home, accessories and fragrances. For more than 40 years, Polo’s reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company’s brand names, which include “Polo by Ralph Lauren”, “Ralph Lauren Purple Label”, “Ralph Lauren Collection”, “Black Label”, “Blue Label”, “Lauren by Ralph Lauren”, “Polo Jeans Co.”, “RRL”, “RLX”, “Rugby”, “Ralph Lauren Childrenswear”, “American Living”, “Chaps” and “Club Monaco”, among others, constitute one of the world’s most widely recognized families of consumer brands. For more information, go to http://investor.ralphlauren.com.
