Roger Federer gets featured in new Jura coffee center ad

World number seven Roger Federer is still an attractive personality to advertisers. After all, he’s the highest paid tennis player this year. This time, the Swiss tennis superstar is featured in the latest ad campaign of Jura’s Impressa J9.3 automatic coffee center (which retails at €3,600).

Fans get to see Federer acting as ladies’ man James Bond where he said this link: “latte macchiato please; ground, not capsuled”

There are five versions of the ad which can be seen in five different languages.

Federer is currently busy training in preparation for the Swiss Indoors Basel which starts next week. The Swiss tennis star is aiming to clinch one of the berths for the year-end ATP World Tour Finals in London. He’s currently eighth in the standings.